{"version":"1.0","provider_name":"Brand Fascination","provider_url":"https:\/\/www.brandfascination.com","author_name":"Teddy","author_url":"https:\/\/www.brandfascination.com\/author\/emily","title":"Share","html":"

[vc_row bottom_padding=\"40\" bg_position=\"left top\"][vc_column width=\"1\/1\"][minti_spacer][vc_row_inner][vc_column_inner width=\"1\/2\"][vc_raw_js]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[\/vc_raw_js][\/vc_column_inner][vc_column_inner width=\"1\/2\"][minti_headline font=\"font-special\" size=\"fontsize-xxl\" weight=\"fontweight-400\" lineheight=\"lh-12\" transform=\"transform-uppercase\"]FASCINATE YOUR FRIENDS
\r\nAND FOLLOWERS[\/minti_headline][vc_column_text]Welcome! This nifty emporium includes a few ways to fascinate your friends and followers. Scroll down to share a free excerpt from the book, tweet and post cool goodies, and download an Advocates Kit for more.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=\"#f6f6f6\" top_padding=\"30\" bottom_padding=\"10\" row_id=\"blogposts\" bg_position=\"center top\"][vc_column width=\"1\/1\"][minti_headline type=\"h2\" font=\"font-special\" size=\"fontsize-xxl\" color=\"#000000\" weight=\"fontweight-400\" transform=\"transform-uppercase\"]PREPARE TO SHARE![\/minti_headline][vc_row_inner][vc_column_inner width=\"2\/3\"][vc_column_text]Fascination is the most intense state of focus. When you fascinate someone, they can\u2019t stop thinking about you and your message.<\/p>\r\n

You can make anything fascinating \u2014 any brand, idea, or product \u2014 once you know the system.<\/p>\r\n

This massively revised edition of Fascinate includes my new market research with almost a million consumers, and over 100 new case studies and examples. I draw upon my decade of experience inside the world\u2019s top agencies to give you an incredibly efficient marketing process. It\u2019s almost like a \u201cbranding hack.\u201d<\/p>\r\n

My favorite part of this edition is the new Brand Fascination Profile<\/strong>. This online assessment identifies how your business is most likely to captivate anyone. (And it\u2019s free for a limited time!) Check it out, here: BrandFascination.com<\/a>.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\"1\/3\"][minti_image img=\"16367\" img_size=\"329x500\"][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row top_padding=\"40\" bottom_padding=\"40\"][vc_column width=\"1\/1\"][vc_row_inner][vc_column_inner][minti_headline type=\"h2\" font=\"font-special\" size=\"fontsize-xxl\" color=\"#000000\" weight=\"fontweight-400\" transform=\"transform-uppercase\"]Downloads[\/minti_headline][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"lessPadding\"]<\/p>\r\n

An Introduction to Fascinate<\/h6>\r\n

[\/vc_column_text][vc_column_text]Click the button below to download a free excerpt from Fascinate:\u00a0How to Make Your Brand Impossible to Resist<\/em>[\/vc_column_text][minti_button link=\"\/wp-content\/uploads\/2016\/04\/Free_Introduction_Fascinate.pdf\" target=\"_blank\" icon=\"fa-download\" appear=\"true\" color=\"custom\" custom_color=\"#474747\" size=\"large\" border_radius=\"0px\"]Click to download[\/minti_button][minti_spacer height=\"20\"][vc_column_text el_class=\"lessPadding\"]<\/p>\r\n

3D-Book Image<\/h6>\r\n

[\/vc_column_text][vc_column_text]Click the button below to download a 3d image of the book Fascinate:\u00a0How to Make Your Brand Impossible to Resist<\/em>[\/vc_column_text][minti_button link=\"\/wp-content\/uploads\/2016\/04\/Fascinate-book-with-spine-out.jpg\" target=\"_blank\" icon=\"fa-download\" appear=\"true\" color=\"custom\" custom_color=\"#474747\" size=\"large\" border_radius=\"0px\"]Click to download[\/minti_button][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"lessPadding\"]<\/p>\r\n

The Advocates Kit<\/h6>\r\n

[\/vc_column_text][vc_column_text]Click the button below to download\u00a0the Advocates Guide, an influencer guidebook to Fascinate, Revised and Updated<\/em>[\/vc_column_text][minti_button link=\"\/wp-content\/uploads\/2016\/04\/Fascinate-Advocates-Kit-20160425.pdf\" target=\"_blank\" icon=\"fa-download\" appear=\"true\" color=\"custom\" custom_color=\"#474747\" size=\"large\" border_radius=\"0px\"]Click to download[\/minti_button][minti_spacer height=\"20\"][vc_column_text el_class=\"lessPadding\"]<\/p>\r\n

Brand Fascination Profile Shareables<\/h6>\r\n

[\/vc_column_text][vc_column_text]Click the button below to download a\u00a0zip file full of Fascination Brand Profile shareable images.[\/vc_column_text][minti_button link=\"\/wp-content\/uploads\/2016\/04\/FascinateShares_BrandAdvantages.zip\" target=\"_blank\" icon=\"fa-download\" appear=\"true\" color=\"custom\" custom_color=\"#474747\" size=\"large\" border_radius=\"0px\"]Click to download[\/minti_button][\/vc_column_inner][vc_column_inner width=\"1\/3\"][vc_column_text el_class=\"lessPadding\"]<\/p>\r\n

Fascinate Canned Q&A<\/h6>\r\n

[\/vc_column_text][vc_column_text]Click the button below to download\u00a0the\u00a0Question and Answer PDF, full of frequently asked questions.[\/vc_column_text][minti_button link=\"\/wp-content\/uploads\/2016\/04\/Fascinate-Canned-QA-20160426.pdf\" target=\"_blank\" icon=\"fa-download\" appear=\"true\" color=\"custom\" custom_color=\"#474747\" size=\"large\" border_radius=\"0px\"]Click to download[\/minti_button][minti_spacer height=\"20\"][vc_column_text el_class=\"lessPadding\"]<\/p>\r\n

Sally Author Photos<\/h6>\r\n

[\/vc_column_text][vc_column_text]Click the button below to download a\u00a0zip file\u00a0of Sally's author photos.[\/vc_column_text][minti_button link=\"\/wp-content\/uploads\/2016\/04\/Sally-Author-Photos.zip\" target=\"_blank\" icon=\"fa-download\" appear=\"true\" color=\"custom\" custom_color=\"#474747\" size=\"large\" border_radius=\"0px\"]Click to download[\/minti_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=\"#f6f6f6\" top_padding=\"30\" row_id=\"intro\" bg_position=\"left top\"][vc_column width=\"1\/1\"][minti_headline font=\"font-special\" size=\"fontsize-xxl\" weight=\"fontweight-400\" transform=\"transform-uppercase\"]Image Shareables![\/minti_headline][\/vc_column][\/vc_row][vc_row bg_color=\"#f6f6f6\" bottom_padding=\"40\" row_id=\"intro\"][vc_column width=\"1\/3\"][minti_image 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bg_color=\"#000000\" text_color=\"light\" top_padding=\"50\" bottom_padding=\"20\" row_id=\"intro\" bg_position=\"center center\"][vc_column width=\"1\/1\"][minti_testimonialslider testimonial_1=\"``Forget marketing degrees - this book is the only marketing course you will ever need! It is psychology and strategy rolled into one! I will be returning to this one again and again as my business grows! Thank you Sally for this powerful update to a great book! Making it even greater! Every entrepreneur and small business owner needs this book! I will be recommending this to everyone I know who runs a business! Brilliant & captivating!``\" author_1=\"MellAnn via Goodreads\" testimonial_2=\"``The first rule of advertising is to get your attention. The cover knocks it out of the park, now stop looking and start ordering. You\u2019re a lot more fascinating when you\u2019re smarter. Almost finished reading it and it\u2019s the best road map you\u2019ll need to improve how to be more fascinating.``\" author_2=\"Jerry Ratway via Facebook\" testimonial_3=\"``I internalized Fascinate the same day I received it and implemented my branding terms and anthem into my website...which I\u2019ve designed on my own. Thank you!``\" author_3=\"Yolanda Santiago via Facebook\" testimonial_4=\"``Well, nerd girl that I am, I have poured myself into the galley copy and wow! Just applying a few tweaks here and there my partner and I were able to staunch the prestige overload in our messaging (we both have prestige as a primary advantage) - and when we cut loose with innovation in the message wow! The copy & elements are outrageously contagious! Thank you, Sally I\u2019m grateful!``\" author_4=\"Laurie A. Wheeler via Facebook\"][\/vc_column][\/vc_row][vc_row bg_color=\"#fbf9fa\" top_padding=\"100\" bottom_padding=\"100\" row_id=\"intro\" bg_position=\"center center\"][vc_column text_align=\"right\" width=\"1\/3\"][minti_spacer height=\"80\"][vc_column_text]<\/p>\r\n

Fast facts:<\/h6>\r\n

\u00bb With 28 questions, the algorithm measures how your business or product is most likely to attract prospects<\/p>\r\n

\u00bb There are 7 potential results: Power, Innovation, Passion, Trust, Mystique, Alert, and Prestige<\/p>\r\n

\u00bb Combine your result with the system inside of Sally Hogshead\u2019s book, Fascinate: How to Make Your Brand Impossible to Resist<\/p>\r\n

\u00bb Once you know your brand\u2019s top advantage, turn to Part III of Fascinate to get the exact words to use in your marketing[\/vc_column_text][\/vc_column][vc_column width=\"1\/3\"][minti_image img=\"16457\" align=\"center\" animation=\"fade-in-from-bottom\"][\/vc_column][vc_column width=\"1\/3\"][minti_spacer height=\"80\"][vc_column_text]<\/p>\r\n

THE BRAND FASCINATION PROFILE<\/h6>\r\n

The Fastest Way to Fascinate™<\/sup><\/em><\/p>\r\n

28 questions. 5 minutes. 1 top brand advantage.<\/p>\r\n

The Brand Profile is one step to make your brand impossible to resist. Apply your results with the system inside of Fascinate.<\/p>\r\n

PROFILE + BOOK = Impossible to resist<\/p>\r\n

Take this quick assessment. Read your free Brand Profile. Then, get the step-by-step system to apply results inside Sally\u2019s new book, Fascinate.<\/p>\r\n

(Haven\u2019t ordered your copy yet? Get the book with free bonuses, right here.)[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=\"#ffffff\" top_padding=\"50\" bottom_padding=\"60\" row_id=\"contact\" bg_position=\"left top\"][vc_column width=\"1\/1\"][minti_headline type=\"h2\" font=\"font-special\" size=\"fontsize-xxl\" transform=\"transform-uppercase\"]Click to tweet these![\/minti_headline][vc_column_text el_class=\"customclass1\"]<\/p>\r\n

<\/center>[\/vc_column_text][vc_column_text el_class=\"grey-background\"]Jagermeister is the most popular brand nobody likes. Learn how your brand can #fascinate: http:\/\/bit.ly\/1XLp4XH<\/a><\/span>[\/vc_column_text][minti_spacer height=\"20\"][vc_column_text]You can make any brand or business impossible to resist. Find out how in @SallyHogshead\u2019s new book: http:\/\/bit.ly\/1XLp4XH<\/a><\/span>[\/vc_column_text][minti_spacer height=\"20\"][vc_column_text el_class=\"grey-background\"]You can make anything fascinating. How? Get the new #Fascinate book: http:\/\/bit.ly\/1XLp4XH<\/a><\/span>[\/vc_column_text][minti_spacer height=\"20\"][vc_column_text]Ideas that #fascinate win. Everything else is forgotten. Make anything fascinating with this book: http:\/\/bit.ly\/1XLp4XH<\/a><\/span>[\/vc_column_text][minti_spacer height=\"20\"][vc_column_text el_class=\"grey-background\"]In a crowded and competitive marketplace, the most fascinating option wins. Find out how: http:\/\/bit.ly\/1XLp4XH<\/a><\/span>[\/vc_column_text][vc_row_inner][vc_column_inner width=\"1\/4\"][minti_button link=\"http:\/\/www.amazon.com\/Fascinate-Revised-Updated-Impossible-Resist\/dp\/0062206486\/ref=as_li_ss_tl?ie=UTF8&qid=1460502858&sr=8-1&keywords=fascinate&linkCode=sl1&tag=fascinate01-20&linkId=5c123f294ff1d6adf98aef5e31912f8f\" target=\"_blank\" icon=\"fa fa-chevron-circle-right\" appear=\"true\" color=\"custom\" custom_color=\"#ff8100\" size=\"full\" border_radius=\"0px\"]AMAZON[\/minti_button][\/vc_column_inner][vc_column_inner width=\"1\/4\"][minti_button link=\"http:\/\/www.tkqlhce.com\/click-8044420-11811597-1444331022000?url=http%3A%2F%2Fwww.barnesandnoble.com%2Fw%2Ffascinate-revised-and-updated-sally-hogshead%2F1122784929%3Fean%3D9780062206480&cjsku=9780062206480\" target=\"_blank\" icon=\"fa fa-chevron-circle-right\" appear=\"true\" color=\"custom\" custom_color=\"#ff8100\" size=\"full\" border_radius=\"0px\"]BARNES & NOBLE[\/minti_button][\/vc_column_inner][vc_column_inner width=\"1\/4\"][minti_button link=\"http:\/\/www.booksamillion.com\/p\/Fascinate-Revised-Updated\/Sally-Hogshead\/9780062206480?id=6592639882749\" target=\"_blank\" icon=\"fa fa-chevron-circle-right\" appear=\"true\" color=\"custom\" custom_color=\"#ff8100\" size=\"full\" border_radius=\"0px\"]BOOKS-A-MILLION[\/minti_button][\/vc_column_inner][vc_column_inner width=\"1\/4\"][minti_button link=\"https:\/\/geo.itunes.apple.com\/us\/book\/fascinate-revised-updated\/id1018974223?mt=11\" target=\"_blank\" icon=\"fa fa-chevron-circle-right\" appear=\"true\" color=\"custom\" custom_color=\"#ff8100\" size=\"full\" border_radius=\"0px\"]iBooks[\/minti_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_color=\"#f9f9f9\" top_padding=\"40\"][vc_column width=\"1\/1\"][vc_row_inner][vc_column_inner width=\"1\/3\"][minti_image img=\"16368\" style=\"image_box_border\"][\/vc_column_inner][vc_column_inner width=\"2\/3\"][vc_column_text]Sally Hogshead<\/strong> skyrocketed to the top of the advertising profession by age 24, becoming the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. One of the \u201cTop 10 Brand Gurus in the World\u201d in 2015, she went on to measure 700,000 consumers with the science of fascination. Hogshead appears in media such as the \u201cTODAY\u201d show and \u201cLIVE with Kelly and Michael,\u201d and has been featured as one of the top five speakers in the U.S. Hundreds of corporations and small businesses use the Fascinate system, including Twitter, IBM and Porsche, as well as universities such as NYU. Her previous book, How the World Sees You<\/em>, is a New York Times<\/em> and Wall Street Journal<\/em> bestseller.<\/p>\r\n

The story behind this Brand Fascination Profile<\/strong>
\r\nFor the first half of my career, I worked inside some of the world\u2019s most loved and respected brands. As a copywriter, my role was to identify exactly what made a company most irresistible to consumers.<\/p>\r\n

Yet while I loved the strategic and creative aspect of advertising, I also saw how expensive and time-intensive it was. Few businesses can afford a full-scale marketing department, let alone an ad agency.<\/p>\r\n

A faster way to fascinate<\/strong>
\r\nI decided there had to be a better way. A way for any company, no matter how big or small, to apply the principles of top agencies without paying for an agency.<\/p>\r\n

In 2006, I began researching the hidden patterns that all great brands share. A decade later, I\u2019m thrilled to put the results in my newly-revised book, Fascinate.<\/p>\r\n

This Brand Fascination Profile gives anyone access to smart communication, even without a marketing department or years of formal training.<\/p>\r\n

A branding hack<\/strong>
\r\nYour businesses might have limited time or money, but that doesn\u2019t mean they can\u2019t create effective and engaging messages.<\/p>\r\n

You don\u2019t need a travel agent to book a trip, and you don\u2019t need a doctor to learn the symptoms of a common cold. And, you don\u2019t need a marketing department in order to do marketing.<\/p>\r\n

Once you have a template, then anyone can build a brand. Creativity becomes a democracy.<\/p>\r\n

Marketing for non-marketers<\/strong>
\r\nBrands aren\u2019t static; they are living, breathing things that organically change and evolve as new people join the conversation.<\/p>\r\n

Corporations don\u2019t create brands. People do.<\/strong>
\r\nThe people inside your company are also the keepers of your brand. An outside party won\u2019t know the culture and spirit and nuances like your team. You might not have a dedicated marketing department, and that\u2019s okay.<\/p>\r\n

Nobody knows your brand like you. You just need a template to follow. Or a hack.<\/p>\r\n

What if branding could be open source, accessible to anyone? It can be. It should be. You can do this. You can build your brand. You should build your brand. In fact, if you want to compete in a crowded and competitive marketplace, you must.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\r\n","type":"rich"}