28 questions. 5 minutes. 1 top brand advantage.
You can make any brand impossible to resist.
Unlock the secret, with your Brand Fascination profile.
Get my free Brand Fascination profile!
You might be asking yourself… “How can we assess your brand with just 28 questions?” We get it. This is a new approach to marketing. Sally Hogshead combined her decade of award-winning advertising leadership with her newest research on 700,000 people, The result? In 5 minutes, you’ll have the 5 words you need to captivate.
Excellent question. Think of your profile as a quick-start guide to creating bigger marketing and faster results for your company’s brand. Five minutes from now, you could be reading your brand’s top 5 most valuable traits. (How cool is that?)
Excellent question. Think of your profile as a quick-start guide to creating bigger marketing and faster results for your company’s brand. Five minutes from now, you could be reading your brand’s top 5 most valuable traits. (How cool is that?)
Anyone can make anything fascinating. All it takes is a template and a system. Even if you can’t afford a marketing department or agency, you can create captivating communication. You can do this. And you can start right now.
Anyone can make anything fascinating. All it takes is a template and a system. Even if you can’t afford a marketing department or agency, you can create captivating communication. You can do this. And you can start right now.
The Brand Fascination profile is one step to make your brand impossible to resist.
Fast facts:
» With 28 questions, the algorithm measures how your business or product is most likely to attract prospects
» There are 7 potential results: Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert
» Once you know your brand’s top advantage, turn to Part III of Fascinate to get the exact words to use in your marketing
» After unlocking your Brand Fascination profile, discover what makes your personality impossible to resist by discovering How the World Sees You® by taking the original Fascinate test.
Q: What is the Brand Fascination profile?
A: The Brand Fascination profile gives you a shortcut to quickly learn more about what makes your brand fascinating. Think of it like a rapid-fire focus group, measuring how the world sees your brand. Your result will outline the direction that is most likely to captivate your clients and customers.
Once you have your result, get in-depth action steps in Sally Hogshead’s New York Times Bestseller, Fascinate. The Fascinate system will show you how to make any product or service impossible to resist.
Q: How can this help my marketing efforts?
A: Fascination is a state of intense focus. Yet in order to fascinate customers and clients, your team needs to be focused as well. It’s tough to gain momentum when you’re running in a million directions and losing focus. That’s especially true with small businesses or brands without a huge budget. Yet a small marketing budget doesn’t have to mean small results. With her Fascinate system, Sally Hogshead turned her world-class branding experience into a marketing system for underdogs.
Q: How should I apply my results?
A: Once you have your result, you can find additional tips in the book Fascinate to get more in-depth action steps. For instance, if your result is “Innovation,” you’ll want to find specific ways to create messages that captivate with creativity.
Q: How is this different than the Fascinate test?
A: Our premier assessment, the Fascinate test, measures personal brands, and how the world sees you. The Brand Fascination test is just for brands. It measures businesses and products.
Q: I’m an entrepreneur. Is my personal brand the same as my business brand?
A: If you’re the face of your company, then you’ll probably have a similar result. Yet this test isn’t measuring your personality or personal communication style, but rather, how customers and clients perceive your business brand.
Q: What does it mean when two people from the same brand take the Brand Fascination assessment and get different results?
A: The Brand Fascination profile is a shortcut to a focus group. Different results give you a strong, focused starting point for discussion. When people get different results from the assessment, compare your findings and identify which direction is the future of the brand. To learn more, see Part III of Fascinate. Sally describes how brands use tactics to customize the message.
Q: As a new business, I found the questions in this assessment to be geared for a major established business. How can this apply to a startup business?
A: Most companies began as a startup at some point. : ) Yet even the smallest and newest companies still need a marketing strategy to hone communication. Use the questions (and results) to look ahead to your key areas of growth.
Q: Is this the same as hiring an ad agency or marketing department?
A: Your profile won’t replace a marketing team or extensive focus group, but will give you a fast shortcut to captivating clients and customers.