{"version":"1.0","provider_name":"Brand Fascination","provider_url":"https:\/\/www.brandfascination.com","author_name":"Teddy","author_url":"https:\/\/www.brandfascination.com\/author\/emily","title":"Homepage","html":"[vc_row top_padding=\"65\" bottom_padding=\"65\" bg_position=\"left top\"][vc_column width=\"1\/2\"][vc_column_text]\r\n<h3>THE BRAND FASCINATION PROFILE:[minti_br]THE FASTEST WAY TO FASCINATE<\/h3>\r\n<strong>28 questions. 5 minutes. 1 top brand advantage.<\/strong>\r\n\r\nYou can make any brand impossible to resist.\r\n\r\nUnlock the secret, with your Brand Fascination Profile.\r\n\r\n[minti_spacer height=\"10\"]\r\n<p style=\"text-align: left;\">[minti_button link=\"https:\/\/www.howtofascinate.com\/brand-fascination\/assessment\" size=\"large\" target=\"_self\" lightbox=\"false\" color=\"color-3\" icon=\"fa fa-chevron-circle-right\"]Get my free Brand Fascination profile![\/minti_button]<\/p>\r\n[\/vc_column_text][\/vc_column][vc_column width=\"1\/2\"][minti_spacer height=\"45\"][minti_image img=\"16659\" img_size=\"999 by 504\" align=\"center\"][\/vc_column][\/vc_row][vc_row bg_color=\"#e5e5e5\" top_padding=\"75\" bottom_padding=\"75\" bg_type=\"bg_color\" ult_hide_row=\"ult_hide_row_value\" ult_hide_row_mobile=\"mobile\" ult_hide_row_mobile_large=\"xl_mobile\" bg_position=\"left top\" bg_color_value=\"#e5e5e5\"][vc_column width=\"1\/1\"][vc_column_text]\r\n<h3 style=\"text-align: center;\"><span style=\"color: #00ade4;\">WHICH 5 WORDS WILL MAKE YOUR BRAND FASCINATING?\r\n<\/span><span style=\"font-weight: 400 !important;\">Find out now. Sally Hogshead gives you the 5 words you need to increase prices, attract raving fans, and earn attention in a distracted world.<\/span><\/h3>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=\"#e5e5e5\" top_padding=\"75\" bottom_padding=\"75\" bg_type=\"bg_color\" ult_hide_row=\"ult_hide_row_value\" ult_hide_row_large_screen=\"large_screen\" ult_hide_row_desktop=\"desktop\" ult_hide_row_tablet=\"tablet\" ult_hide_row_tablet_small=\"xs_tablet\" bg_position=\"left top\" bg_color_value=\"#e5e5e5\"][vc_column width=\"1\/1\"][vc_column_text]\r\n<h3><span style=\"color: #00ade4;\">WHICH 5 WORDS WILL MAKE YOUR BRAND FASCINATING?\r\n<\/span><span style=\"font-weight: 400 !important;\">Find out now. Sally Hogshead gives you the 5 words you need to increase prices, attract raving fans, and earn attention in a distracted world.<\/span><\/h3>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=\"#000000\" top_padding=\"0\" bottom_padding=\"0\" bg_type=\"bg_color\" ult_hide_row=\"ult_hide_row_value\" ult_hide_row_mobile=\"mobile\" ult_hide_row_mobile_large=\"xl_mobile\" bg_position=\"left top\" bg_color_value=\"#000000\"][vc_column width=\"1\/1\"][\/vc_column][\/vc_row][vc_row bg_color=\"#f6f6f6\" top_padding=\"50\" bottom_padding=\"75\" bg_position=\"left top\"][vc_column width=\"1\/3\"][minti_image img=\"15603\" img_size=\"299x450\" align=\"center\" style=\"image_box_border\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]\r\n<h2>Yes, branding is a form of witchcraft. I\u2019ll do the black magic.<\/h2>\r\n<h4>Then, I\u2019ll hand you the wand.<\/h4>\r\n<img class=\"alignnone size-medium wp-image-15595\" src=\"\/wp-content\/uploads\/2014\/01\/Sally-Signature-v2-dark-300x116.png\" alt=\"Sally-Signature-v2-dark\" width=\"300\" height=\"116\" \/>\r\n\r\n[minti_button link=\"https:\/\/www.howtofascinate.com\/brand-fascination\/assessment\" size=\"full\" target=\"_self\" lightbox=\"false\" color=\"color-6\" icon=\"fa fa-chevron-circle-right\"]GET MY FREE BRAND FASCINATION PROFILE[\/minti_button]\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row top_padding=\"75\" bottom_padding=\"75\" bg_position=\"center top\"][vc_column width=\"2\/3\"][minti_unordered_list style=\"circlearrow\" color=\"accent\" padding_left=\"0px\" show_separator=\"no\"]\r\n<h1>THE FASTEST WAY TO FASCINATE<\/h1>\r\nYou might be asking yourself... \"How can we assess your brand with just 28 questions?\" We get it. This is a new approach to marketing. Sally Hogshead combined her decade of award-winning advertising leadership with her newest research on 700,000 people, The result? In 5 minutes, you'll have the 5 words you need to captivate.\r\n\r\n[minti_divider style=\"7\" icon=\"\" margin=\"15px 0px 15px 0px\"]\r\n<ul>\r\n \t<li>You\u2019ll better understand your potential for your customers<\/li>\r\n \t<li>You\u2019ll see how to outshine the competition<\/li>\r\n \t<li>You\u2019ll have fun doing it<\/li>\r\n<\/ul>\r\n[\/minti_unordered_list][\/vc_column][vc_column width=\"1\/3\"][minti_image img=\"15728\" align=\"center\"][\/vc_column][\/vc_row][vc_row bg_color=\"#fafafa\" top_padding=\"60\" bottom_padding=\"60\" bg_type=\"bg_color\" ult_hide_row=\"ult_hide_row_value\" ult_hide_row_mobile=\"mobile\" ult_hide_row_mobile_large=\"xl_mobile\" bg_position=\"center center\" bg_color_value=\"#fafafa\"][vc_column width=\"1\/2\"][minti_box padding=\"40px 40px 25px 40px\" align=\"align-left\"]\r\n<h2><span style=\"color: #00ade4;\">HOW IT WORKS<\/span><\/h2>\r\n<ol>\r\n \t<li>Take the Brand Fascination Assessment<\/li>\r\n \t<li>Immediately get your Profile<\/li>\r\n \t<li>Discover your brand's top Advantage<\/li>\r\n \t<li>See which 5 words best describe your brand<\/li>\r\n \t<li>Apply with your team<\/li>\r\n<\/ol>\r\n[\/minti_box][\/vc_column][vc_column width=\"1\/2\"][minti_box]\r\n<h2><span style=\"color: #00ade4;\">WHAT IS A \"BRAND FASCINATION PROFILE,\" ANYWAY?<\/span><\/h2>\r\nExcellent question. Think of your Profile as a quick-start guide to creating bigger marketing and faster results for your company's brand. Five minutes from now, you could be reading your brand's top 5 most valuable traits. (How cool is that?)[\/minti_box][\/vc_column][\/vc_row][vc_row bg_color=\"#fafafa\" top_padding=\"60\" bottom_padding=\"60\" bg_type=\"bg_color\" ult_hide_row=\"ult_hide_row_value\" ult_hide_row_large_screen=\"large_screen\" ult_hide_row_desktop=\"desktop\" ult_hide_row_tablet=\"tablet\" ult_hide_row_tablet_small=\"xs_tablet\" bg_position=\"center center\" bg_color_value=\"#fafafa\"][vc_column width=\"1\/2\"][minti_box padding=\"40px 40px 25px 40px\" align=\"align-left\"]\r\n<h2><span style=\"color: #00ade4;\">HOW IT WORKS<\/span><\/h2>\r\n<ol>\r\n \t<li>Take the Brand Fascination Assessment<\/li>\r\n \t<li>Immediately get your Profile<\/li>\r\n \t<li>Discover your brand's top Advantage<\/li>\r\n \t<li>See which 5 words best describe your brand<\/li>\r\n \t<li>Apply with your team<\/li>\r\n<\/ol>\r\n[\/minti_box][\/vc_column][vc_column width=\"1\/2\"][minti_box align=\"align-left\"]\r\n<h2><span style=\"color: #00ade4;\">WHAT IS A \"BRAND FASCINATION PROFILE,\" ANYWAY?<\/span><\/h2>\r\nExcellent question. Think of your Profile as a quick-start guide to creating bigger marketing and faster results for your company's brand. Five minutes from now, you could be reading your brand's top 5 most valuable traits. (How cool is that?)[\/minti_box][\/vc_column][\/vc_row][vc_row bg_color=\"#ffffff\" text_align=\"center\" top_padding=\"50\" bottom_padding=\"40\" bg_type=\"bg_color\" ult_hide_row=\"ult_hide_row_value\" ult_hide_row_mobile=\"mobile\" ult_hide_row_mobile_large=\"xl_mobile\" bg_position=\"left top\" bg_color_value=\"#ffffff\"][vc_column width=\"1\/6\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]\r\n<h1 style=\"text-align: center;\">MARKETING FOR NON-MARKETERS<\/h1>\r\n<p style=\"text-align: center;\">Anyone can make anything fascinating. All it takes is a template and a system. Even if you can't afford a marketing department or agency, you can create captivating communication. You can do this. And you can start right now.<\/p>\r\n\r\n<h3 style=\"text-align: center;\">IT'S TIME TO TAKE BACK YOUR BRAND.<\/h3>\r\n[\/vc_column_text][vc_column_text]\r\n<p style=\"text-align: center;\">[minti_button link=\"http:\/\/www.howtofascinate.com\/brand-fascination\/assessment\" size=\"large\" target=\"_self\" lightbox=\"false\" color=\"#00ADE4\" icon=\"fa fa-chevron-circle-right\"]Get Started[\/minti_button]<\/p>\r\n[\/vc_column_text][\/vc_column][vc_column width=\"1\/6\"][\/vc_column][\/vc_row][vc_row bg_color=\"#ffffff\" top_padding=\"50\" bottom_padding=\"40\" bg_type=\"bg_color\" ult_hide_row=\"ult_hide_row_value\" ult_hide_row_large_screen=\"large_screen\" ult_hide_row_desktop=\"desktop\" ult_hide_row_tablet=\"tablet\" ult_hide_row_tablet_small=\"xs_tablet\" bg_position=\"left top\" bg_color_value=\"#ffffff\"][vc_column width=\"1\/6\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]\r\n<h1>MARKETING FOR NON-MARKETERS<\/h1>\r\nAnyone can make anything fascinating. All it takes is a template and a system. Even if you can't afford a marketing department or agency, you can create captivating communication. You can do this. And you can start right now.\r\n<h3>IT'S TIME TO TAKE BACK YOUR BRAND.<\/h3>\r\n[\/vc_column_text][vc_column_text][minti_button link=\"http:\/\/www.howtofascinate.com\/brand-fascination\/assessment\" size=\"large\" target=\"_self\" lightbox=\"false\" color=\"#00ADE4\" icon=\"fa fa-chevron-circle-right\"]Get Started[\/minti_button][\/vc_column_text][\/vc_column][vc_column width=\"1\/6\"][\/vc_column][\/vc_row][vc_row bg_color=\"#fafafa\" top_padding=\"40\"][vc_column width=\"5\/6\"][vc_column_text]\r\n\r\n[\/vc_column_text][\/vc_column][vc_column width=\"1\/6\"][minti_spacer height=\"20\"][\/vc_column][\/vc_row][vc_row bg_color=\"#00ade4\" text_color=\"custom\" custom_text_color=\"#ffffff\" top_padding=\"50\" bottom_padding=\"15\"][vc_column width=\"1\/6\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]\r\n<h2 style=\"text-align: center;\">THE BRAND FASCINATION PROFILE\r\n<em>The Fastest Way to Fascinate&#x2122;<\/em><\/h2>\r\n<h4 style=\"text-align: center;\">28 questions. 5 minutes. 1 top brand advantage.<\/h4>\r\n[minti_divider style=\"1\" icon=\"\" margin=\"20px 0px 20px 0px\"]\r\n<p style=\"text-align: center;\">The Brand Fascination Profile is one step to make your brand impossible to resist.<\/p>\r\n\r\n<h1 style=\"text-align: center;\"><\/h1>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row bg_color=\"#fafafa\" top_padding=\"35\" bottom_padding=\"15\"][vc_column width=\"1\/6\"][\/vc_column][vc_column width=\"2\/3\"][vc_column_text]\r\n<h1><\/h1>\r\n<h2 style=\"text-align: center;\">FAST FACTS &amp; FAQS<\/h2>\r\n[\/vc_column_text][\/vc_column][vc_column width=\"1\/6\"][\/vc_column][\/vc_row][vc_row bg_color=\"#fafafa\" top_padding=\"10\" bottom_padding=\"35\"][vc_column width=\"1\/2\"][ult_content_box bg_color=\"#ffffff\" border=\"border-style:solid;|border-width:1px;|border-color:#ececec;\" box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\" padding=\"padding:25px;\" hover_bg_color=\"#ffffff\" hover_border_color=\"#ececec\" hover_box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\"][vc_column_text]<strong>Fast facts:<\/strong>\r\n\r\n<span style=\"color: #00ade4;\"><strong>\u00bb<\/strong><\/span> With 28 questions, the algorithm measures how your business or product is most likely to attract prospects\r\n\r\n<span style=\"color: #00ade4;\"><strong>\u00bb<\/strong><\/span> There are 7 potential results:\u00a0 Innovation, Passion, Power, Prestige, Trust, Mystique, and Alert\r\n\r\n<span style=\"color: #00ade4;\"><strong>\u00bb<\/strong><\/span> Once you know your brand\u2019s top advantage, turn to Part III of Fascinate to get the exact words to use in your marketing\r\n\r\n<span style=\"color: #00ade4;\"><strong>\u00bb<\/strong><\/span> After unlocking your Brand Fascination Profile, <a href=\"https:\/\/www.howtofascinate.com\/store\/fascination-advantage-assessment\">discover what makes your <strong>personality<\/strong> impossible to resist. Discover How the World Sees You\u00ae by taking the original Fascinate Test.<\/a>[\/vc_column_text][\/ult_content_box][minti_spacer height=\"15\"][ult_content_box bg_color=\"#ffffff\" border=\"border-style:solid;|border-width:1px;|border-color:#ececec;\" box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\" padding=\"padding:25px;\" hover_bg_color=\"#ffffff\" hover_border_color=\"#ececec\" hover_box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\"][vc_column_text]<strong>Q: What is the Brand Fascination Profile?<\/strong>\r\n\r\nA: The Brand Fascination Profile gives you a shortcut to quickly learn more about what makes your brand fascinating. Think of it like a rapid-fire focus group, measuring how the world sees your brand. Your result will outline the direction that is most likely to captivate your clients and customers.\r\n\r\nOnce you have your result, get in-depth action steps in Sally Hogshead's <em>New York Times<\/em> Bestseller, <em>Fascinate<\/em>. The Fascinate\u00ae System will show you how to make any product or service impossible to resist.[\/vc_column_text][\/ult_content_box][minti_spacer height=\"15\"][ult_content_box bg_color=\"#ffffff\" border=\"border-style:solid;|border-width:1px;|border-color:#ececec;\" box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\" padding=\"padding:25px;\" hover_bg_color=\"#ffffff\" hover_border_color=\"#ececec\" hover_box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\"][vc_column_text]<strong>Q: How can this help my marketing efforts?<\/strong>\r\n\r\nA: Fascination is a state of intense focus. Yet in order to fascinate customers and clients, your team needs to be focused as well. It\u2019s tough to gain momentum when you\u2019re running in a million directions and losing focus. That\u2019s especially true with small businesses or brands without a huge budget. Yet a small marketing budget doesn\u2019t have to mean small results. With her Fascinate System, Sally Hogshead turned her world-class branding experience into a marketing system for underdogs.[\/vc_column_text][\/ult_content_box][minti_spacer height=\"15\"][ult_content_box bg_color=\"#ffffff\" border=\"border-style:solid;|border-width:1px;|border-color:#ececec;\" box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\" padding=\"padding:25px;\" hover_bg_color=\"#ffffff\" hover_border_color=\"#ececec\" hover_box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\"][vc_column_text]<strong>Q: How should I apply my results?<\/strong>\r\n\r\nA: Once you have your result, you can find additional tips in the book\u00a0 Fascinate to get more in-depth action steps. For instance, if your result is \u201cInnovation,\u201d you'll want to find specific ways to create messages that captivate with creativity.[\/vc_column_text][\/ult_content_box][\/vc_column][vc_column width=\"1\/2\"][ult_content_box bg_color=\"#ffffff\" border=\"border-style:solid;|border-width:1px;|border-color:#ececec;\" box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\" padding=\"padding:25px;\" hover_bg_color=\"#ffffff\" hover_border_color=\"#ececec\" hover_box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\"][vc_column_text]<strong>Q: How is this different than the Fascinate Test?<\/strong>\r\n\r\nA: Our premier assessment, the Fascinate Test, measures personal brands, and how the world sees you. The Brand Fascination Assessment is just for brands. It measures businesses and products.[\/vc_column_text][\/ult_content_box][minti_spacer height=\"15\"][ult_content_box bg_color=\"#ffffff\" border=\"border-style:solid;|border-width:1px;|border-color:#ececec;\" box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\" padding=\"padding:25px;\" hover_bg_color=\"#ffffff\" hover_border_color=\"#ececec\" hover_box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\"][vc_column_text]<strong>Q: I\u2019m an entrepreneur. Is my personal brand the same as my business brand?<\/strong>\r\n\r\nA: If you\u2019re the face of your company, then you\u2019ll probably have a similar result. Yet this test isn\u2019t measuring your personality or personal communication style, but rather, how customers and clients perceive your business brand.[\/vc_column_text][\/ult_content_box][minti_spacer height=\"15\"][ult_content_box bg_color=\"#ffffff\" border=\"border-style:solid;|border-width:1px;|border-color:#ececec;\" box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\" padding=\"padding:25px;\" hover_bg_color=\"#ffffff\" hover_border_color=\"#ececec\" hover_box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\"][vc_column_text]<strong>Q: What does it mean when two people from the same brand take the Brand Fascination Assessment and get different results?<\/strong>\r\n\r\nA: The Brand Fascination Profile is a shortcut to a focus group. Different results give you a strong, focused starting point for discussion. When people get different results from the assessment, compare your findings and identify which direction is the future of the brand. To learn more, see Part III of Fascinate. Sally describes how brands use tactics to customize the message.[\/vc_column_text][\/ult_content_box][minti_spacer height=\"15\"][ult_content_box bg_color=\"#ffffff\" border=\"border-style:solid;|border-width:1px;|border-color:#ececec;\" box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\" padding=\"padding:25px;\" hover_bg_color=\"#ffffff\" hover_border_color=\"#ececec\" hover_box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\"][vc_column_text]<strong>Q: As a new business, I found the questions in this assessment to be geared for a major established business.\u00a0How can this apply to a startup business?<\/strong>\r\n\r\nA: Most companies began as a startup at some point.\u00a0 : ) Yet even the smallest and newest companies still need a marketing strategy to hone communication. Use the questions (and results) to look ahead to your key areas of growth.[\/vc_column_text][\/ult_content_box][minti_spacer height=\"15\"][ult_content_box bg_color=\"#ffffff\" border=\"border-style:solid;|border-width:1px;|border-color:#ececec;\" box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\" padding=\"padding:25px;\" hover_bg_color=\"#ffffff\" hover_border_color=\"#ececec\" hover_box_shadow=\"horizontal:px|vertical:px|blur:px|spread:px|color:rgb(247, 247, 247)|style:none|\"][vc_column_text]<strong>Q: Is this the same as hiring an ad agency or marketing department?<\/strong>\r\n\r\nA: Your Profile won\u2019t replace a marketing team or extensive focus group, but will give you a fast shortcut to captivating clients and customers.[\/vc_column_text][\/ult_content_box][\/vc_column][\/vc_row][vc_row][vc_column][minti_button link=\"https:\/\/www.howtofascinate.com\/brand-fascination\/assessment\" icon=\"fa fa-chevron-circle-right\" color=\"color-6\" size=\"full\" lightbox=\"false\"]GET MY FREE BRAND FASCINATION PROFILE[\/minti_button][\/vc_column][\/vc_row]","type":"rich"}